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The development road of China's fitness industry
Release time:
2023-12-15
In order to show the importance of the industry, there are always people who love me and love me, and highlight the world ranking of the sports industry and the developed domestic ranking to illustrate the strength of the fitness equipment industry. In fact, the fitness equipment industry is a developing small industry, affected by the immature market, the past ten years and the next ten years are facing great obstacles to development. The world's top 500 companies had sales of $8.9 billion in 2004, more than ten times the annual sales of the industry's biggest players. China's top 500 manufacturing enterprises, the last one in 2004 sales revenue of more than 2 billion yuan, is the industry's strong enterprises in 2008 goal of 2 to 3 times. Therefore, it is a long way to build a strong enterprise, and the gap is obvious.
In order to show the importance of the industry, there are always people who love me and love me, and highlight the world ranking of the sports industry and the developed domestic ranking to illustrate the strength of the fitness equipment industry. In fact, the fitness equipment industry is a developing small industry, affected by the immature market, the past ten years and the next ten years are facing great obstacles to development. The world's top 500 companies had sales of $8.9 billion in 2004, more than ten times the annual sales of the industry's biggest players. China's top 500 manufacturing enterprises, the last one in 2004 sales revenue of more than 2 billion yuan, is the industry's strong enterprises in 2008 goal of 2 to 3 times. Therefore, it is a long way to build a strong enterprise, and the gap is obvious.
Only by the electric treadmill, the flagship product of fitness equipment, for example, in 2004, China produced 629,400 units, exported 380,000 units, imported 60,000 units, and the actual domestic sales of 309,400 units, forming a big gap with the United States. The sales of 1.84 million electric treadmills in the US market is six times that of China. According to the average exchange rate method, the GDP of the United States is more than $1.3 trillion, and that of China is more than $1.5 trillion. According to this speculation, China's electric treadmill should be about 260,000 units of sales. However, the author believes that the average exchange rate method is not scientific in calculating product consumption, and the average purchasing power rule is more fair. According to this calculation, the GDP of the United States is more than $9.6 trillion, China is more than $5 trillion, and then it is estimated that China's electric treadmill sales should be 960,000 units, compared with the current 309,400 units, and the debt is 650,600 units.
China Sports Goods Federation, relying on the national fitness sports equipment procurement resources, relying on the increasingly sensational annual two
The international sporting goods Fair, relying on the advantages of the enterprise's orientation, has done a lot of industry construction work, many sports equipment manufacturing enterprises have high hopes for it, I believe that it can give enterprises environmental construction guidance in industrial planning, policy support, strong enterprise portfolio, technical industry and trade joint, etc., in accelerating the construction of strong enterprises, Casting a mature fitness market will have extraordinary achievements.
The 2008 Olympic Games is a big concept, driving the national fitness awareness, driving the development of the fitness equipment industry and market cultivation, but also need to be detailed operation, otherwise, can only be a sensation with no effect. In the face of gaps in domestic and foreign development space, it is convenient to take a unified joint road, similar to Qingdao Yingbuss, Qingdao Xiangxing, etc., which has been the basis of a bicycle company in the past, similar to the basis of Huixiang belonging to the Auspicious Group, similar to the brand as the chain, good family, Dalian and other well-known channel business, are the catalyst of the united. International banks, automobiles, petrochemical companies can go through the road, the fitness equipment industry should also go through. With the support of industry associations and the promotion of sports professional media, through joint and unified promotion, China's fitness equipment market will become bigger and stronger, which should be promising
Anything that is difficult must be done easily. Great things must be done in detail. Creating a strong enterprise and cultivating a mature market is a difficult event. Therefore, it is required that the industry must plan first, then profit, start from the details of the work, from the quality, standards, market rules three elements to lay a strong foundation, and then make their own enterprises, make their own market. With a foundation, we can build skyscrapers. With skyscrapers, why can't you afford to raise your own flag? Therefore, we all take a long view, work hard together, consolidate the common foundation, the building will have a more solid root, the flag will be more beautiful flying.
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